Bronze Packaging Design · 2020
Huanghongying Tea Packaging Design
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
- Estimated Number of Design Views: 21,310
- Verification code D593A1A2B5 · Verify this award
About Huanghongying Tea Packaging Design
Huanghongying is a packaging design for tea grown in the mountains of Guizhou. The outer box is made of lightweight carton, which is easy to carry, transport and recycle. The tea is divided into small separate bags, so each portion can be taken without affecting the rest. Hand-drawn illustrations cover the surface of the box and show the tea mountain climate, the local natural ecology and the growing methods used in the tea garden. Useful data is listed beside the illustrations. The design lets consumers see the origin and quality of the tea.
Press Kit
- Unique Properties
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Dimensions & Packaging
- Width345mm x Depth 165mm x Height 85mm
- Tags
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Production Technology
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Design Challenge
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Project Duration
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Research
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Inspiration
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Image Credits
- Designer Wei DAI,Huanghongying,2017