Golden Life Wine Packaging by Xun Piao and Xianglan Li

Golden Life Wine Packaging by Xun Piao and Xianglan Li is a highly esteemed winner of the very prestigious 2020 A' Design Award in Packaging Design Competition Category.

IronPackaging· 2020

Golden Life Wine Packaging

by Xun Piao and Xianglan Li

Client: Tsukiji Food Technology Co., Ltd

A' Design Award Winner in Packaging Category

17,532

Verified Award Winner

Verify Award Status for #88140

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Golden Life Wine Packaging

Golden Life is a packaging design for green plum wine. The form is inspired by traditional Japanese architecture with Chinese elements, including temple and house profiles and the curves of Zen buildings. A golden color reflects the tone of the wine. The outer box is made of composite paper combined with polyethylene and foil, while the bottle is made of glass, a chemically stable material that is not corroded by alcohol or acids. An opening on the side saves material and production steps. A removable ring and a ribbon hold the package closed and make it easy to carry.

The Recognition

About the A' Design Award

Golden Life Wine Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Golden Life Wine Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Golden Life Wine Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: HorizontalBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
Dimensions & Packaging: 10mm x20mm x250mm
Tags: Packaging, China, Japan, Wine, Traditional, Beautiful
Production Technology: The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
Design Challenge: Packaging design and wine brewing
Research: The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
Inspiration: Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
Project Duration: The project started in April 2017 in Qingdao and finished in August 2017 in that place.
Operation Flow: Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
Patents: Patented. Patent No.CN304873180S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction；
Patented. Patent No.CN304873440S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction;
Patented. Patent No.CN304873593S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction
Team Members: Design leader: Xun Piao
Designer: Xianglan Li
Designer: Shaohan Yang
Designer: Nan Zhang
Designer: Fubing Wang
Image Credits: Creator (Xun Piao / Design Leader)