Iridescent Oolong Tea

Press Kit

Unique Properties

In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.

Dimensions & Packaging

Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products

Tags

Iridescent, Tea, Art, Shadow, Light, Packaging design

Production Technology

Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.

Design Challenge

In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.

Project Duration

The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.

Operation Flow

Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

Research

The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.

Inspiration

Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.

Image Credits

Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao

Colors of Iridescent Oolong Tea