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Si Te Baijiu Beverage by Wen Liu and Yong Deng

Si Te Baijiu Beverage by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.


SilverPackaging· 2020

Si Te Baijiu Beverage

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

Silver A' Design Award Winner in Packaging Category

31,873

Verified Award Winner

Verify Award Status for #88621

Colors

The Design

About Si Te Baijiu Beverage

Si Te Baijiu is a packaging design for a Chinese liquor. The packaging is decorated with the Baoxiang Flower, an ancient Chinese pattern that carries the meaning of treasure and long life. The pattern is combined with bold oriental colors to form a contemporary Chinese aesthetic. The package is made of special paper and silk cloth, and the front side is produced with a weaving process. The product name is presented on a metal card. The bottle is ceramic with a roasted flower finish. The package measures 165 mm in length, 135 mm in width and 320 mm in height.

The Recognition

About the Silver A' Design Award

Si Te Baijiu Beverage is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Si Te Baijiu Beverage is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Si Te Baijiu Beverage is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Cultural Heritage Packaging Design Services

We specialize in creating award-winning packaging designs that blend traditional cultural elements with contemporary aesthetics. Our expertise in oriental motifs, premium materials, and innovative production techniques helps brands tell authentic stories that resonate with discerning consumers worldwide.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging
The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags
Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology
The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge
The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research
The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration
The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration
The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow
The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members
Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits
Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.

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