Flower to Flora Tea by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Flower to Flora Tea
Client: Shenzhen Oracle Creative Design Co., Ltd
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #89703The Design
About Flower to Flora Tea
Flower to Flora is a packaging design for a flower tea from Xishuangbanna, Yunnan Province, China. The illustration combines a peacock, a leafy tea tree, local flowers and a girl who lives in the rainforest. The scene shows a harmonious relation between people and nature. The illustration colours are taken from the ethnic costumes of Xishuangbanna. The outer box is made of black special paper with a tree texture and is finished with printing and bronzing. The box measures 340 mm in length, 120 mm in width and 240 mm in height.
The Recognition
About the Silver A' Design Award
Flower to Flora Tea is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Flower to Flora Tea is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Flower to Flora Tea is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Creative Packaging Design for Food and Beverage Brands
We specialize in culturally-rich packaging design that tells your brand's unique story. Our award-winning approach combines traditional elements with modern aesthetics to create memorable consumer experiences that stand out on shelves and connect with target audiences.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Dimensions & Packaging
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Tags
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Production Technology
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Design Challenge
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Research
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Inspiration
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Team Members
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Image Credits
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
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