Xin You Ran Baijiu Beverage by Wen Liu and Rong Mei

Xin You Ran Baijiu Beverage by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2020

Xin You Ran Baijiu Beverage

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Silver A' Design Award Winner in Packaging Category

30,610

Verified Award Winner

Verify Award Status for #89952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xin You Ran Baijiu Beverage

Xin You Ran Baijiu is a packaging design for a Chinese liquor released for a zodiac year. The main visual image combines Chinese calligraphy with landscape painting. The bold outline of the calligraphy is joined with the spatial depth and fine detail of the painting, so the two art forms read as one image. The theme is Hai, the sign of the pig in the Chinese zodiac. Paper, ceramic and wood are used together to express Chinese cultural character. The box measures 180 mm in length, 150 mm in width and 320 mm in height.

The Recognition

About the Silver A' Design Award

Xin You Ran Baijiu Beverage is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Xin You Ran Baijiu Beverage is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Xin You Ran Baijiu Beverage is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: Left and Right

Where to Get It

Premium Packaging Design with Chinese Cultural Artistry

We transform products through award-winning packaging that blends traditional Chinese art with contemporary design. Our expertise in calligraphy, landscape painting, and cultural storytelling creates distinctive brand experiences that resonate in Asian markets and beyond.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.