Silver Advertising, Marketing and Communication Design · 2020
DIY Spice Blends by Chef Heidi Social Media Digital Recipes
- A' Design Award 2020 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2020
- CLIENT: Unilever Food Solutions
- Estimated Number of Design Views: 38,348
- Verification code 6D5749A50E · Verify this award
About DIY Spice Blends by Chef Heidi Social Media Digital Recipes
Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Press Kit
- Unique Properties
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Dimensions & Packaging
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Tags
- advertising, Art Direction, photography, illustration,
- Production Technology
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Project Duration
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Inspiration
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Colors of DIY Spice Blends by Chef Heidi Social Media Digital Recipes
Get DIY Spice Blends by Chef Heidi Social Media Digital Recipes
Creative Art Direction and Brand Campaigns
We craft visually striking campaigns that capture attention and drive engagement. With over a decade of experience working with leading brands like Unilever, Nissan, and Sun International, we bring award-winning creative excellence to every project.
G0E3 Shop