Regeneration Exhibition Visual by Weiquan Long

Regeneration Exhibition Visual by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2020

Regeneration Exhibition Visual

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Winner in Graphic Category

10,142

Verified Award Winner

Verify Award Status for #93972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Regeneration Exhibition Visual

Regeneration is an exhibition visual identity created for an environmental art exhibition based on cardboard boxes. The exhibition is part of a series that connects environmental protection and art. A comma is used as the central visual element, because a comma marks both a pause and a new beginning. The comma is placed on a green field and refers to the cycle of recycling. Green paper and paper skin are used in the design. The comma motif is also applied to brochures, T-shirts and packaging.

The Recognition

About the A' Design Award

Regeneration Exhibition Visual is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Regeneration Exhibition Visual is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Regeneration Exhibition Visual is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: Slightly CoolSymmetry: HorizontalBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging: DIMENSION: 210mm x 190mm x 24mm
Tags: Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology: Green paper
The paper skin
Design Challenge: We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research: The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration: It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration: June 2017 Guangzhou, China
Team Members: Weiquan Long/Xueqiong Guo