Blessing Gifts Blessing Envelope by Weiquan Long

Blessing Gifts Blessing Envelope by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2020

Blessing Gifts Blessing Envelope

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

A' Design Award Winner in Graphic Category

10,566

Verified Award Winner

Verify Award Status for #93981

View at A' Design Award Press Release Award Badge

Colors

The Design

About Blessing Gifts Blessing Envelope

Blessing Gifts is a red envelope design created for the Chinese New Year of the Monkey. The envelope is made of green paper and measures 85 by 165 millimeters. The illustration shows a monkey whose face is formed by a walking cloud, the cartoon character of an environmental education brand in Guangdong, China. The design name refers to a Cantonese expression that means very good. Slogans and illustrations combine New Year greetings with a call for environmental care. The envelopes were given free of charge to companies and to individuals.

The Recognition

About the A' Design Award

Blessing Gifts Blessing Envelope is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Blessing Gifts Blessing Envelope is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Blessing Gifts Blessing Envelope is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members: Weiquan Long/Yan Li