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A pristine white rectangular stand with softly rounded corners dominates the left portion of this composition, its matte surface creating a stable architectural frame that elegantly cradles a…

Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch by Chiaki Murata is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.


GoldPackaging· 2020

Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

by Chiaki Murata

Client: Hers Design Inc

Golden A' Design Award Winner in Packaging Category

41,372

Verified Award Winner

Verify Award Status for #94066

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The Design

About Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Yashinomi Premium Power is a kitchen detergent package made of a replaceable refill pouch and a stand. The pouch is placed directly in the stand, so the liquid does not need to be poured into a bottle. Refilling is therefore quick and clean. Spilt liquid is avoided, and no bottle has to be washed and dried before refilling. All the liquid in the pouch is used, so residue is not wasted. The graphics are simple and quiet in tone, so the package suits kitchen interiors. The package measures 120 by 55 by 167 millimetres.

The Recognition

About the Golden A' Design Award

Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Sustainable Packaging Design Solutions

We transform everyday packaging challenges into elegant solutions. Our design thinking approach combines user behavior insights with sustainable practices to create packaging that enhances both functionality and brand experience. Winner of the prestigious A' Design Award.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Yashinomi Premium Power comes in a set of a replaceable refill bag and its stand. unlike other detergent refills, this bag-replacement design does not require users to pour liquid to the bottle, which provides the merit of 1)easy and time-saving, 2)preventing messing with spilt liquid, 3) no-need of washing and drying bottle before refilling, 4)no wasting of residual liquid in a refill bag. Also, its simple and clean tone of the product's graphics will perfectly matches kitchen interiors.
Dimensions & Packaging
-120 mm x 55 mm x 167 mm, 359g
-RSPO(Roundtable on Sustainable Palm Oil) certification gained
-1% of the sales goes to BCTJ (Borneo Conservation Trust Japan, NGO to preserve the habitat and the migration routes of Borneo's wildlife)
Tags
package design, package, refill, detargent
Inspiration
- I always want to find and tackle on 'known but unsolved' problems. Refilling liquid detergent to the bottle is one of those problems.
- The thought that conventional package design of kitchen liquid is too visually loud and noisy in the kitchen.
Project Duration
The project started in November 2015 and finished in Jun 2016 in Osaka, and was released in October 2016
Team Members
Chiaki Murata(hers design inc.)
Shinji Hamaguchi(Saraya Co.,Ltd. )

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