Saintly Flavours Gourmet Food Gift Set by Jeremy Bonggu Kang is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Saintly Flavours Gourmet Food Gift Set
Client: Jeremy Bonggu Kang
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #97061The Design
About Saintly Flavours Gourmet Food Gift Set
Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.
The Recognition
About the Silver A' Design Award
Saintly Flavours Gourmet Food Gift Set is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Saintly Flavours Gourmet Food Gift Set is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Saintly Flavours Gourmet Food Gift Set is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
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Design Interview
What is the main principle, idea and inspiration behind your design?
A rich tradition of Catholicism meets trend and luxury. Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018's Met Gala fashion theme of Catholicism. The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. Also, the names of gourmet products from seven Abbeys of France represent the values of Catholicism, such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.
What has been your main focus in designing this work? Especially what did you want to achieve?
I really focused on creating the meet the standards of both the long history of Art of Catholicism and also the trend of the luxurious market. So I tied to use a quite traditional looking illustration style with the careful usage of the font and composition of the label.
What are your future plans for this award winning design?
There's no further plan for this design for now.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall design of the project focuses on creating an artistic and luxurious look to catch the eyes of consumers of the high-end store, using the ornate and traditional style of illustrations to convey the theme of Catholicism.
Not only was the logo for the brand made in an etching style illustration, but the detailed illustrations of each Abbey were placed in medieval style hand drawn flames on the front of the label. The package was designed to serve the decorative purpose by itself while and after using it. - Dimensions & Packaging
- Wine: 65mm x 65mm x 297mm
Jam: 61mm x 61mm x 122mm
Cheese: 103mm x 42mm x 103mm
Cracker: 204mm x 56mm x 56mm - Tags
- Packaging design, Gourmet foods gift set, Logo design, illustration, wine, jam, cracker, luxury
- Production Technology
- To give an artistic and luxurious look, the thick papers with textures like an artist's sketchbook were used as the boxes and labels of each product of the gift set.
- Design Challenge
- The challenge of the project was to balance the beauty and fanciness of the ornamental elements from the rich tradition and the modern luxury appealing contemporary consumers. The usage of the chosen typeface and the mindful composition of graphic elements helped to win the balanced look of the outcome.
- Inspiration
- Along with the trend that food and the act of eating have become fashionable, the inspiration for the project comes from 2018's Met Gala fashion theme of Catholicism. The name of the brand, Saintly Flavours, represents the rich tradition of high-quality food made by medieval monasteries. The names of gourmet products from seven Abbeys of France represent the values of Catholicism such as Meditation, Benediction, Generosity, Moderation, Patience, Reward, Happiness, Integrity.
- Project Duration
- The project started and finished in 2018 in Vancouver.
- Operation Flow
- Inside of the fitted outer container, two wine bottles (one red wine and one white wine), one cracker box, and three jam jars are stacked up like an architecture.
- Patents
- Copyrights belong to Jeremy Bonggu Kang, 2018.
- Image Credits
- Image #1: Jeremy Bonggu Kang, 2018
Image #2: Jeremy Bonggu Kang, 2018
Image #3: Jeremy Bonggu Kang, 2018
Image #4: Jeremy Bonggu Kang, 2018
Image #5: Jeremy Bonggu Kang, 2018
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