Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Pu'er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2020

Zhengyuanpu Travellers Series Pu'er Tea Packaging

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Pu'er Tea Packaging

Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected.

The Recognition

About the Bronze A' Design Award

Zhengyuanpu Travellers Series Pu'er Tea Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Zhengyuanpu Travellers Series Pu'er Tea Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Zhengyuanpu Travellers Series Pu'er Tea Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: NeutralSymmetry: VerticalBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating