Bronze Packaging Design · 2020
Tongue-Bongue Candy Package
by Victoria Ax
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Vi_ax
- Estimated Number of Design Views: 16,859
- Verification code 73C87ACA74 · Verify this award
About Tongue-Bongue Candy Package
The wish was to create a package for some kind of food. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought, one should move away from the templates. And attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea. People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Press Kit
- Unique Properties
- People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
- Dimensions & Packaging
- 50 x 50 x 70 mm assembled
240 x 250 mm for printing - Tags
- tongue, tongue-bongue, package, toy-package, fruits
- Production Technology
- paper
- Design Challenge
- Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
- Project Duration
- Project was made for German package competition, started in Moscow, February-April 2017.
- Operation Flow
- The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
- Research
- The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
- Inspiration
- The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Colors of Tongue-Bongue Candy Package
Design Interview about Tongue-Bongue Candy Package
The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Try to put it for sale.
2 months.
The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
I can say that everyone, people love candies.
People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
I have used Adobe Illustrator.
The tongue-cover which closes through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
I have understood that no need to be scary trying weird things, especially in package design.