The Meaninghall Tea Biluochun Tea Package by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Biluochun Tea Package by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2020

The Meaninghall Tea Biluochun Tea Package

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Silver A' Design Award Winner in Packaging Category

25,697

Verified Award Winner

Verify Award Status for #97594

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea Biluochun Tea Package

The Meaninghall Tea is a packaging design for Biluochun green tea. Biluochun is a green tea produced in Luxiang, a small town beside Tai Lake in Suzhou, China. The packaging is made of special art paper with a mottled texture that recalls the old walls of the town center. Simple line graphics combine the symbols of the mountain, the lake and the hall into one landscape image. Hot stamping is applied to express the natural character of the tea. Elaborate illustration is avoided, so the local culture is presented in a calm and contemporary way.

The Recognition

About the Silver A' Design Award

The Meaninghall Tea Biluochun Tea Package is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. The Meaninghall Tea Biluochun Tea Package is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. The Meaninghall Tea Biluochun Tea Package is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Where to Get It

Premium Packaging and Brand Design Services

We blend traditional cultural elements with contemporary design to create packaging that tells your brand story authentically. Our award-winning approach emphasizes natural aesthetics and thoughtful simplicity, transforming products into memorable experiences that resonate with quality-conscious consumers.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019