Bronze Packaging Design · 2020
HuangRan Patron Saint Wine Packaging
by Lynn Tsang
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Lynn Tsang
- Estimated Number of Design Views: 11,179
- Verification code 7EDAAB4A8A · Verify this award
About HuangRan Patron Saint Wine Packaging
HuangRan is packaging for a series of Chinese rice wine. The design presents the four patron saints of ancient Chinese mythology: the Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise. Anthropomorphic illustration is combined with elements of Chinese opera to give the figures a fashionable new image intended to appeal to young consumers. Each of the four bottles represents one saint, and the saints are printed inside the gift box to occupy the four directions. The box uses an upper and lower cover, with hollowed out areas that add depth.
Press Kit
- Unique Properties
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Dimensions & Packaging
- The outer box:220mm x 160mm x 160mm
- Tags
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
- Production Technology
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Design Challenge
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Project Duration
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Operation Flow
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Research
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.