Garden Essential Oil Packaging by RRD Lab 2064

Garden Essential Oil Packaging by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award in Packaging Design Competition Category.

IronPackaging· 2020

Garden Essential Oil Packaging

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Winner in Packaging Category

11,221

Verified Award Winner

Verify Award Status for #99532

View at A' Design Award Press Release Award Badge

Colors

The Design

About Garden Essential Oil Packaging

Garden is a packaging design for plant essential oils. The structure combines a box with a pop-up mechanism, a technique usually found in interactive books. When the packaging is opened, chairs rise and a garden stage background unfolds, together with a swinging ballerina figure. The scene turns the act of opening into a short performance rather than a simple task. The packaging is made of degradable plant fiber paper. The pop-up structure enriches the interior space and supports the garden theme of the product. The overall size is 290 by 150 by 86 millimeters.

The Recognition

About the A' Design Award

Garden Essential Oil Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Garden Essential Oil Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Garden Essential Oil Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: CoolSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box
Dimensions & Packaging: Size 290*150*86 mm
Tags: Essential oil, Degradable, Pop-up
Production Technology: Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning
Inspiration: As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.
Patents: Copyrights belong to RR Donnelley, 2020.
Team Members: Designer: Chen Yueying, Zhan Zhupeng
Design Engineer: Chen Huifeng, Tang Wenjin
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064