Fil Prif Swyddogaeth: Hunaniaeth Brand by Young Huale is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2020

Fil Prif Swyddogaeth: Hunaniaeth Brand

by Young Huale

Client: By-Enjoy

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #102155

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Colors

The Design

About Fil Prif Swyddogaeth: Hunaniaeth Brand

Testun y Llyfr: System hunaniaeth brand yw FIL a grëwyd ar gyfer siop sy'n gwerthu casgliadau dylunwyr ac eitemau dylunio eraill. Mae'r enw FIL yn golygu llinell yn Ffrangeg. Mae llinell barhaus yn rhedeg drwy ganol y tair llythyren, felly mae'r syniad sydd y tu ôl i'r brand yn dod yn uniongyrchol ac yn weladwy. Gellir ymestyn neu fyrhau'r llinell, sy'n caniatáu i'r logo gael ei ddefnyddio ar wahanol hydoedd ac mewn gwahanol safleoedd tra'n cadw un ddelwedd unedig. Mae'r hunaniaeth yn cael ei chymhwyso i arwyddion siop, cardiau busnes, deunydd pecynnu, deunydd ysgrifennu, tagiau enw, bagiau llaw ac eitemau papur.

The Recognition

About the Gwobr Arian A' Design Award

Mae Fil Prif Swyddogaeth: Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Fil Prif Swyddogaeth: Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Fil Prif Swyddogaeth: Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai