Money Talks Cyfres o Ddarluniau by Chia-Liang Lin

Money Talks Cyfres o Ddarluniau by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2021

Money Talks Cyfres o Ddarluniau

by Chia-Liang Lin

Client: Huzhou University

Gwobr Haearn A' Design Award Winner in Graffeg Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Money Talks Cyfres o Ddarluniau

Mae Money Talks yn gyfres o ddarluniau sy'n rhoi sylwadau ar lygredd o fewn swyddogaeth swyddogol. Mae'r gyfres yn darlunio cannoedd o ysbrydion i gynrychioli trachwant cudd, rheolau di-eiriau a'r ymchwil am enwogrwydd a ffortiwn. Gosodir delweddaeth dywyll ac erchyll yn erbyn delwedd gyhoeddus gadarnhaol swyddogion. Mae pob print yn mesur 297 wrth 420 milimetr ac fe'i cynhyrchwyd gan ddefnyddio Adobe Photoshop ac Illustrator. Mae'r darluniau'n galw am lywodraeth onest, diwydrwydd a chyfiawnder, gan gynnig profiad artistig i wylwyr ar yr un pryd.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Money Talks Cyfres o Ddarluniau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Money Talks Cyfres o Ddarluniau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Money Talks Cyfres o Ddarluniau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Money Talks, Anti-Corruption, With the people in my heart
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
Inspiration: The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
Project Duration: This project was created and completed between January and June 2020 in Ningbo, China.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Team Members: CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN