Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau by Min Huei Lu

Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2021

Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau

by Min Huei Lu

Client: Academy of Art University

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Darganfod Nawr Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau

Mae'r dyluniad graffeg yn rhoi cynrychiolaeth weledol o sut y gall deallusrwydd artiffisial ddod yn gynghreiriad i ddylunwyr yn y dyfodol agos. Mae'n rhoi mewnwelediad i sut y gall AI helpu i bersonoli'r profiad i'r defnyddiwr, a sut mae creadigrwydd yn eistedd yng ngwallt croes celf, gwyddoniaeth, peirianneg a dylunio. Mae Cynhadledd Deallusrwydd Artiffisial Mewn Dylunio Graffig yn ddigwyddiad 3 diwrnod yn San Francisco, CA ym mis Tachwedd. Bob dydd mae gweithdy dylunio, sgyrsiau gan wahanol siaradwyr.

The Recognition

About the Gwobr Arian A' Design Award

Mae Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Artificial Intelligence In Design Deunydd Marchnata Digwyddiadau yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu