Mae The Zlin Region Hunaniaeth Brand gan Radoslav Dostal yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2023

The Zlin Region Hunaniaeth Brand

gan Radoslav Dostal

Cleient: Zlín Region

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

12,113

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #142959

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am The Zlin Region Hunaniaeth Brand

Mae Rhanbarth Zlin yn frand ac yn hunaniaeth weledol a grëwyd ar gyfer rhanbarth yn y Weriniaeth Tsiec. Mae'r hunaniaeth wedi'i seilio ar sgwâr, a'r pedair cornel yn cynrychioli pedwar ardal hanesyddol y rhanbarth. Mae'r sgwâr yn fframio'r dyluniad ac hefyd yn nodi lle mae newid yn digwydd, wrth i ffurfiau a llythrennau dorri allan y tu hwnt i'w ymylon. Y lliwiau yw du, gwyn, melyn tywyll a melyn golau, ac mae'r melyn yn cyfeirio at liw traddodiadol Zlin. Mae'r hunaniaeth yn mynegi ysbryd creadigol a mentrus y rhanbarth a'i bobl.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae The Zlin Region Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i The Zlin Region Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae The Zlin Region Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Dimensiynau a Phecynnu: Digital
Tagiau: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Technoleg Cynhyrchu: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Her Dylunio: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Ymchwil: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Ysbrydoliaeth: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Hyd y Prosiect: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Llif Gweithrediad: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Aelodau'r Tîm: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Cydnabyddiaeth Delweddau: Photographer Julius Filip
Film maker Radim Vanous