Mae Jingting Mountain Scenic Area Hunaniaeth Brand gan Zhejiang Gongshang University yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2024

Jingting Mountain Scenic Area Hunaniaeth Brand

gan Zhejiang Gongshang University

Cleient: Anhui · Jingting Mountain Scenic Area

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

16,138

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152983

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jingting Mountain Scenic Area Hunaniaeth Brand

Mae Ardal Golygfaol Mynydd Jingting yn hunaniaeth brand a grëwyd ar gyfer ardal olygfaol allweddol a pharc coedwig cenedlaethol ym Mhrofinsiaeth Anhui, Tsieina. Mae'r hunaniaeth yn seiliedig ar y syniad o archwilio diwylliannol trwy beintio, fel bod ymweliad yn teimlo fel cerdded trwy sgrôl baentiedig. Mae golygfeydd mynyddig, ffurfiau pafiliwn, cymylau tawel, garanod gwyllt a'r ddiod wirod wen a the gwyrdd lleol yn cael eu darlunio yn yr iaith graffigol. Mae chwe graffig ategol yn cefnogi'r nod prif ac yn gallu cael eu cymhwyso mewn llawer o leoliadau. Mae'r dyluniad yn disodli delwedd gynharach o apêl gyfyngedig ac yn addas ar gyfer cyfryngau digidol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Jingting Mountain Scenic Area Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Jingting Mountain Scenic Area Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Jingting Mountain Scenic Area Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensiynau a Phecynnu: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tagiau: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Technoleg Cynhyrchu: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Ymchwil: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Ysbrydoliaeth: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Hyd y Prosiect: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Aelodau'r Tîm: Designer: Kan Zhao