Mae Piggy Express Dylunio Cymeriad Brand gan Du Qingyu and Dong Xiuxiu yn enillydd uchel ei barch o'r 2026 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2026

Piggy Express Dylunio Cymeriad Brand

gan Du Qingyu and Dong Xiuxiu

Cleient: Piggy Express Creative Design Team

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

8,918

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #173387

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Piggy Express Dylunio Cymeriad Brand

Cymeriad brand yw Piggy Express a grëwyd ar gyfer gwasanaeth galw ceir. Mae'r cymeriad yn datblygu eicon y mochyn yn logo'r brand i fod yn gydymaith teithio cyfeillgar. Mae cynllun lliwiau dirlawnder uchel yn cynyddu gwelededd gweledol 42 y cant, ac mae silwét annibynnol yn cadw'r cymeriad yn adnabyddadwy ar draws pob cyfrwng. Mae animeiddiadau'n arwain defnyddwyr drwy dasgau megis adbrynu cwponau ac olrhain llwybrau. Cafodd y cymeriad ei fireinio drwy dri deg rownd o iteru siâp a'i brofi gyda mwy na chant o ddefnyddwyr mewn dinasoedd yn Tsieina.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Piggy Express Dylunio Cymeriad Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Piggy Express Dylunio Cymeriad Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Piggy Express Dylunio Cymeriad Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensiynau a Phecynnu: The sizes depend of the media where it is applied
Tagiau: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Technoleg Cynhyrchu: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Her Dylunio: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Ymchwil: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Ysbrydoliaeth: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Hyd y Prosiect: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Llif Gweithrediad: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Aelodau'r Tîm: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Cydnabyddiaeth Delweddau: Piggy Express