InterBrasil Logotype Redesign Ailgynllunio Hunaniaeth Brand by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2020

InterBrasil Logotype Redesign Ailgynllunio Hunaniaeth Brand

by Mateus Matos Montenegro

Client: InterBrasil

Gwobr Arian A' Design Award Winner in Graffeg Category

58,311

Verified Award Winner

Verify Award Status for #86886

Gweld Portffolio Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Ailgynllunio Hunaniaeth Brand

Yr ysbrydoliaeth ar gyfer ailfeddwl ac ailgynllunio'r brand oedd y newidiadau mewn moderneiddio ac integreiddio yn niwylliant y cwmni. Ni allai dyluniad y galon fod y tu allan i'r brand mwyach, gan ysbrydoli partneriaeth yn fewnol gyda gweithwyr, ond hefyd gyda chwsmeriaid. Undeb integredig rhwng buddion, ymrwymiad ac ansawdd gwasanaeth. O'r siâp i'r lliwiau, integreiddiodd y dyluniad newydd y galon i'r B a'r groes iechyd yn y T. Ymunodd y ddau air yn y canol gan wneud i'r logo edrych fel un gair, un symbol, gan uno'r R a B ynddo y galon.

The Recognition

About the Gwobr Arian A' Design Award

Mae InterBrasil Logotype Redesign Ailgynllunio Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i InterBrasil Logotype Redesign Ailgynllunio Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae InterBrasil Logotype Redesign Ailgynllunio Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro