Holystone Recruitment Hunaniaeth Brand by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2020

Holystone Recruitment Hunaniaeth Brand

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #97053

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holystone Recruitment Hunaniaeth Brand

Mae Holystone wedi bod yn ddarparwr cydrannau electronig ers 40 mlynedd. Mae’r elfennau pentyrru sgwâr yn cael eu creu gan ddefnyddio eu cynnyrch a’u gwerthoedd, sy’n helpu Holystone i arddangos ei gryfder a’i dechnoleg unigryw i’r graddedigion. Mae'r ymdrechion brandio yn cwmpasu dyluniad y logo, posteri, crysau, dogfennau, addurniadau bwth, pamffledi, ac anrhegion, i gyd gyda'r nod o greu apêl gref. Mae'r cymeriadau â llygaid mawr agored yn symbol o'r chwilio am ddarpar aelodau, gan gymharu recriwtio unigolion dawnus ag archwilio dyfnder y môr.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Holystone Recruitment Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Holystone Recruitment Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Holystone Recruitment Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang