4Vita Herbs Pacáistiú do Dheoch Luibheanna by Maria Stylianaki

4Vita Herbs Pacáistiú do Dheoch Luibheanna by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2021

4Vita Herbs Pacáistiú do Dheoch Luibheanna

by Maria Stylianaki

Client: Deep Blue Design

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About 4Vita Herbs Pacáistiú do Dheoch Luibheanna

Is dearadh pacáistithe é 4Vita Herbs do raon luibheanna a úsáidtear chun deochanna a ullmhú. Tá líníocht ar iompar ag gach pacáiste, agus nascann pailéad dathanna comhchuí na líníochtaí le chéile chun aitheantas amhairc aonair a chruthú don tsraith. Bhí na tonaí gealghlé faoi thionchar dathanna na ngoirt luibheanna, agus tá siad difriúil ó na tonaí lagsholais is coitianta i dtáirgí den chineál céanna. Cuirtear téacs tuairisciúil ar aghaidh an phacáiste seachas ar an gcúl, ionas gur féidir na buntáistí agus an phríomhfhaisnéis a léamh go tapa. Is pacáiste doy plaisteach é an pacáiste, le sip a choinníonn na luibheanna úr tar éis an chéad oscailt.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh 4Vita Herbs Pacáistiú do Dheoch Luibheanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh 4Vita Herbs Pacáistiú do Dheoch Luibheanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh 4Vita Herbs Pacáistiú do Dheoch Luibheanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.