Smoked Trout Príomhfheidhm: Pacáistiú Bia le Armeanu Creative Studio

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Smoked Trout Príomhfheidhm: Pacáistiú Bia le Armeanu Creative Studio.

AirgeadPacáistíocht· 2021

Smoked Trout Príomhfheidhm: Pacáistiú Bia

le Armeanu Creative Studio

Cliant: Valeputna

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

28,079

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #119796

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Smoked Trout Príomhfheidhm: Pacáistiú Bia

Is dearadh pacáistithe é Breac Deataithe le haghaidh táirgí éisc dheataithe. Tá an pacáistiú déanta as cairtchlár craft le scragall óir agus vearnaisiú roghnaitheach. Tagraíonn patrún ciorclach, cruth geata meánaoiseach a úsáidtear chun an cairtchlár a ghearradh agus séala órga do thraidisiún, d'oidhreacht agus do chomhábhair nádúrtha. Tagann an séala agus cruth an gheata i láthair ar fud raon iomlán na dtáirgí chun leanúnachas a chur in iúl. Tá an pacáiste fillte 11.5 faoi 25 ceintiméadar. Cuireann an fhoirm dhlúth ar chumas an táirge a chur isteach agus a dhúnadh go héasca, chomh maith le stóráil, iompar agus taispeántas seilfe simplí.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Smoked Trout Príomhfheidhm: Pacáistiú Bia Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Smoked Trout Príomhfheidhm: Pacáistiú Bia ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Smoked Trout Príomhfheidhm: Pacáistiú Bia a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Toisí & Pacáistiú: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Clibeanna: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teicneolaíocht Táirgthe: The packaging is made of kraft carton, has golden folio and selective varnishing.
Dúshlán Deartha: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Taighde: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspioráid: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Fad an Tionscadail: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Sreabhadh Oibríochta: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Paitinní: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Baill Foirne: Armeanu Ana
Armeanu Catalin
Creidiúintí Íomhá: Main Image and optional images - Armeanu Creative Studio SRL - Romania