Luzhou Laojiao 1915 Príomhfheidhm: Pacáistíocht Buidéil Bhiotáille by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2021
Luzhou Laojiao 1915 Príomhfheidhm: Pacáistíocht Buidéil Bhiotáille
by Haijun Shen
Client: DIGA Creative design
Duais Airgid A' Design Award Winner in Pacáistíocht Category
Verified Award Winner
Verify Award Status for #121290The Design
About Luzhou Laojiao 1915 Príomhfheidhm: Pacáistíocht Buidéil Bhiotáille
Is pacáistíocht é Luzhou Laojiao 1915 do bhiotáille baijiu Síneach. Tá cruth báid seoltóireachta ar an mbuidéal, agus tá na siombailí físiúla scagtha ó léarscáil Jiangyang de Luzhou. Tagraíonn an fhoirm chuartha don leacht atá ag sileadh laistigh agus tugann sé mothú compordach sa lámh. Tá an buidéal déanta as gloine le dath spraeáilte agus marc branda curtha air. Tá an bosca críochnaithe le cré-umhú, le greanú agus le marc branda curtha air. Tomhaiseann an pacáiste 58 faoi 158 faoi 350 milliméadar. Is é an aidhm ná cuma éadrom agus só do dhaoine a ólann idir 30 agus 40 bliain d'aois, le mothú nua-aimseartha ardleibhéil a choinníonn an carachtar traidisiúnta.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Luzhou Laojiao 1915 Príomhfheidhm: Pacáistíocht Buidéil Bhiotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Luzhou Laojiao 1915 Príomhfheidhm: Pacáistíocht Buidéil Bhiotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Luzhou Laojiao 1915 Príomhfheidhm: Pacáistíocht Buidéil Bhiotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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