Grassy Premiados Pacáistiú Caife le Dimitri Lociks

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Grassy Premiados Pacáistiú Caife le Dimitri Lociks.

AirgeadPacáistíocht· 2022

Grassy Premiados Pacáistiú Caife

le Dimitri Lociks

Cliant: Grassy Caffè

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

25,991

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #128993

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Grassy Premiados Pacáistiú Caife

Is dearadh pacáistithe é Grassy Premiados do chaife speisialtachta ón mBrasaíl. Tá cruthanna orgánacha módúlacha ar an mbosca, spreagtha ag síolta mahagaine, pónairí caife agus cuair na hailtireachta nua-aoisí Brasaíligh. Ceadaíonn an fhoirm mhódúlach cruachadh agus taispeáint shainiúil ar sheilfeanna. Tá an bosca déanta as cairtchlár le lannú maité, stampáil the agus priontáil aondathach. Coinnítear an caife i mála plaisteach le comhla a chosnaíonn na pónairí ó ocsaigin. Séalaíonn lipéad greamaitheach i scannán miotalach an bosca agus iompraíonn sé faisnéis an táirge, rud a cheadaíonn saincheapadh tapa ar chostas íseal.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Grassy Premiados Pacáistiú Caife Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Grassy Premiados Pacáistiú Caife ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Grassy Premiados Pacáistiú Caife a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Toisí & Pacáistiú: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Clibeanna: package, Brazilian coffee, biomimetic, bio design,
Teicneolaíocht Táirgthe: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Dúshlán Deartha: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Taighde: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspioráid: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Fad an Tionscadail: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Sreabhadh Oibríochta: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Baill Foirne: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Creidiúintí Íomhá: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.