Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille by Zhu Hai and Wang Huan

Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille by Zhu Hai and Wang Huan is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2022

Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille

by Zhu Hai and Wang Huan

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille

Téacs an Leabhair: Is pacáistíocht é Barr Órga Mizao na Dynasty Tang do bhiotáille phréimhe Shíneach. Tá inspioráid caidhpe órga an bhuidéil bunaithe ar dhíonta órga phálásanna Dynasty Tang. Leanann corp an bhuidéil teicníc déantúsaíochta cré-earraí Dynasty Tang agus tá sé déanta as seirimic snasta le glónra saor ó luaidhe. Clúdaíonn dathanna cloisonné agus patrúin mhaisiúcháin phálásta corp an bhuidéil, mar aon le móitífeanna péinteáilte de chorra rathúnais le lótais agus na ceithre ainmhí naofa. Oireann an cruth cruinn don bhos láimhe, agus cuireann an barr log cuimilt bhreise leis ionas gur féidir an chaidhp a oscailt go héasca.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Tang Dynasty Mizao Golden Top Feidhm Phríomha: Pacáistíocht Bhiotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensions & Packaging: 180mm x180mm x200mm
Tags: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Production Technology: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Design Challenge: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Research: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspiration: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Project Duration: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Operation Flow: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Team Members: Hai Zhu
Huan Wang