Unique Me Pacáistíocht Fíonchaor by Agilis Design Graphic Design

Unique Me Pacáistíocht Fíonchaor by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2022

Unique Me Pacáistíocht Fíonchaor

by Agilis Design Graphic Design

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Unique Me Pacáistíocht Fíonchaor

Is pacáiste cairtchláir é Unique Me atá deartha do fhíonchaora úra. Tá an dearadh bunaithe ar an smaoineamh nach bhfuil beirt sa domhan cosúil lena chéile ó thaobh dreach, smaointe, carachtar nó geáitsí de. Tugann léaráidí a tarraingíodh de láimh aghaidheanna simplí do na fíonchaora, ionas go gcuirtear an toradh i láthair mar ghrúpa daoine aonair. Tacaíonn pailéad datha úr agus leagan amach simplí leis an téama. Tá margadh na dtorthaí úra sa tSín thar a bheith iomaíoch, agus is minic a úsáidtear grianghraif shimplí de thorthaí nó radharcanna feirme ann. Tá sé mar aidhm ag Unique Me seasamh amach ón slua agus nasc mothúchánach a chothú leis na custaiméirí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Unique Me Pacáistíocht Fíonchaor Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Unique Me Pacáistíocht Fíonchaor ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Unique Me Pacáistíocht Fíonchaor riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji