Hometown Flavor Pacáistiú Núdail Ríse by Changshu Institute of Technology

Hometown Flavor Pacáistiú Núdail Ríse by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2022

Hometown Flavor Pacáistiú Núdail Ríse

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Pacáistiú Núdail Ríse

Tá go leor mionlaigh eitneacha ina gcónaí in Yunnan a bhfuil a stíleanna itheacháin uniúla féin acu. Mar bhunbhia thraidisiúnta ionadaíoch in Yunnan, is féidir núdail ríse a chomhtháthú le comhábhar ar bith agus modh cócaireachta ar bith chun blasanna éagsúla a tháirgeadh. Trí iompróir na núdal ríse, d'fhorbair agus dhear na dearthóirí an tsraith seo de tháirgí núdail ríse Yunnan trí chultacha agus blasanna na mionlach eitneach in Yunnan a chomhcheangal. Trí theicneolaíocht chaomhnaithe bia nua-aimseartha, cuirtear blas Yunnan chun cinn ar fud an domhain.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Hometown Flavor Pacáistiú Núdail Ríse Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hometown Flavor Pacáistiú Núdail Ríse ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Hometown Flavor Pacáistiú Núdail Ríse a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.