Satine Pro Pacáistiú Bainne by L3branding

Satine Pro Pacáistiú Bainne by L3branding is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2022

Satine Pro Pacáistiú Bainne

by L3branding

Client: L3branding

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner
Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Pacáistiú Bainne

Is éard atá i Satine Pro ná dearadh pacáistithe do bhainne sármhionscagtha a dhíoltar sa tSín. Tá cion próitéine 6 ghram in aghaidh gach 100 millilítear sa bhainne. Cuireann an dearadh an uimhir 6 i lár amhairc an phaca, arna cruthú trí dhíthógáil agus athchumasc eilimintí nádúrtha ar nós ba agus plandaí. Tá bó iomlán i bhfolach laistigh den phictiúr. Baineann an cur chuige leas as an gCiúbachas agus as an ealaín theibí, áit a ndéantar an réaltacht a dhíchóimeáil agus a atógáil. Tá toisí 50 faoi 50 faoi 180 millilítear ag an bpacáistiú. Is é an aidhm fochatagóir bainne nua a shainiú agus carachtar nádúrtha snasta a chur in iúl.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Satine Pro Pacáistiú Bainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Satine Pro Pacáistiú Bainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Satine Pro Pacáistiú Bainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He