Eco Smile Feidhm Bhunúsach: Pacáistíocht by Musa Celik

Eco Smile Feidhm Bhunúsach: Pacáistíocht by Musa Celik is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2022

Eco Smile Feidhm Bhunúsach: Pacáistíocht

by Musa Celik

Client: Gleen

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Eco Smile Feidhm Bhunúsach: Pacáistíocht

Téacs an Leabhair: Tá sé mar aidhm ag an dearadh réitigh a chur ar fáil ar phríomhthopaicí, lena n-áirítear an lorg comhshaoil. Cruthaítear ainm an bhranda trí "green" agus "clean" a chomhcheangal. Léiríonn an teaglaim de dhealbha duilleoige agus liopa sa lógó ar an bpacáiste miongháire an dúlra. Léiríonn an cúlra bán agus na dathanna boga sleachta an táirge. Faightear an pacáistíocht ó acmhainní in-athnuaite chun dramhaíl phlaisteach a chosc. Ina theannta sin, déantar 75 faoin gcéad de na buidéil as ábhair athchúrsáilte, agus tá siad 100 faoin gcéad in-athchúrsáilte.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Eco Smile Feidhm Bhunúsach: Pacáistíocht Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Eco Smile Feidhm Bhunúsach: Pacáistíocht ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Eco Smile Feidhm Bhunúsach: Pacáistíocht as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensions & Packaging: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Tags: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Research: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Duration: Turkey, 07 July 2021 - 20 November 2021
Operation Flow: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Team Members: Musa Çelik, Efe Esa, Efkan Aydınlı