Iarann Pacáistíocht · 2023
Guo Nian Hao 包装
by Xiaohongshu
- Duais Iarainn A' Design Award 2023 in Pacáistíocht
- CLIENT: Xiaohongshu
- Estimated Number of Design Views: 10,582
- Verification code 748F2C1984 · Verify this award
Colors
About Guo Nian Hao 包装
Tagann bosca bronntanais Xiaohongshu don Bhliain Nua 2022 ó finscéal faoi Fhéile an Earraigh. Ag leanúint le traidisiún na sinsear, tá sraith dhifriúil Solas, Fuaim agus Dearg ullmhaithe ag Xiaohongshu. Áirítear ar na bronntanais solas oíche campála, Halli Galli, clúdaigh dearg, agus leabhar féilire dearg a ionadaíonn Xiaohongshu. Comhcheanglaíonn an bosca bronntanais seo na scéalta finscéal le trí chineál bronntanais, ag giniúint modh dearadh nua ón gcultúr traidisiúnta. Tá súil aige mianta maithe a chur in iúl don Bhliain Úr Síneach agus oidhreacht chultúrtha a thabhairt don ghlúin nua.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Guo Nian Hao 包装 Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Guo Nian Hao 包装 ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Guo Nian Hao 包装 as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package. - Dimensions & Packaging
- Width 345mm* Depth 285mm* Height 100mm
- Tags
- Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
- Production Technology
- Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
- Design Challenge
- The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
- Research
- According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
- Inspiration
- Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories. - Project Duration
- The project was launched in Shanghai in JAN 2022.
- Operation Flow
- Gifts could only be found after tearing off the riddle sealed on the cover.
- Image Credits
- REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu
