Daity Galaxy Pacáistiú Dí Milseoige by Mohsen Koofiani

Daity Galaxy Pacáistiú Dí Milseoige by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2024

Daity Galaxy Pacáistiú Dí Milseoige

by Mohsen Koofiani

Client: Daity Galaxy

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Daity Galaxy Pacáistiú Dí Milseoige

Tá sé soiléir go bhfuil an pacáiste seo deartha do pháistí. Tá an chomhchuibheas idir na dearaí i mblasanna éagsúla soiléir. Tá rithim ag gach ceann le dathanna áille agus tá siad deartha de réir patrúin chomhchuibhigh, tarraingítear gruaig na gcarachtar aníos ar bhealach difriúil chun an tsúil a dhíriú ar ainm agus ar chineál na milseoige. Sa dearadh seo, chun níos mó airde a tharraingt ar an bpacáistiú, úsáidtear carachtair fantaisíochta agus leanaíochta a dhéantar le teicníc an uisce-dhaite sa chuid léaráide.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Daity Galaxy Pacáistiú Dí Milseoige Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Daity Galaxy Pacáistiú Dí Milseoige ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Daity Galaxy Pacáistiú Dí Milseoige as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani