Kanpai Pacáistíocht Licéir Citris by Hui Tu

Kanpai Pacáistíocht Licéir Citris by Hui Tu is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2024

Kanpai Pacáistíocht Licéir Citris

by Hui Tu

Client: Hungkung University

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

10,018

Verified Award Winner

Verify Award Status for #152030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanpai Pacáistíocht Licéir Citris

Is dearadh pacáistíochta é Kanpai do licéar citris a tháirgtear i gCathair Taichung, an Téaváin. Is é Cathair Taichung an limistéar fáis citris is mó sa Téaváin, ach ba annamh licéar citris áitiúil, mar sin forbraíodh modh próiseála nua don deoch. Ciallaíonn an t-ainm Kanpai "ól siar é" i Sínis, agus tagraíonn sé do cheiliúradh. Is iad íomhánna geoiméadracha de thoradh citris tankan agus ponkan na príomhdheilbhíní ar an bpacáistíocht. Léirítear uigeacht chraiceann na citris trí ghlónraú páirteach agus poncáil. Tomhaiseann an pacáiste 80 x 80 x 240 milliméadar.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Kanpai Pacáistíocht Licéir Citris Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Kanpai Pacáistíocht Licéir Citris ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Kanpai Pacáistíocht Licéir Citris as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022