Extra Melty Upgrade Pacáiste Miontas by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.
Cré-umhaPacáistíocht· 2024
Extra Melty Upgrade Pacáiste Miontas
Duais Cré-umha A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Extra Melty Upgrade Pacáiste Miontas
Bhunaigh an fhoireann dhearaidh an coincheap ar shneachta ag leá, ag siombail ú airíonna maolaithe struis an táirge. Iarradh eilimintí inaitheanta an bhranda cosúil le lógó EXTRA agus an swoosh a choinneáil, agus dá bhrí sin d'fhorbair an fhoireann dhearaidh an swoosh go físeach ina rúid sciála chun radharc a chruthú inar féidir leis an gcarachtar cartúin spraoi a dhéanamh, ag macallú an téama. Tá sé le tabhairt faoi deara go raibh ról ag an toradh a bhí níos mó ná leid bhlasta - bhí sé ina chlár sneachta bríomhar a chríochnaigh an scéalaíocht. Tá sé i gceist go dtugann nóiméad bhlaisthe na miontas eispéireas cosúil le sciáil sa bhéal agus in intinn na dtomhaltóirí araon.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Extra Melty Upgrade Pacáiste Miontas Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Extra Melty Upgrade Pacáiste Miontas ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Extra Melty Upgrade Pacáiste Miontas riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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