Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Avoya Pacáistiú Gloine le Sule Esra Cetinkaya.
Cré-umhaPacáistíocht· 2025
Avoya Pacáistiú Gloine
Cliant: Avoya
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #164399An Dearadh
Maidir le Avoya Pacáistiú Gloine
Léiríonn buidéal uisce mianraí Avoya íonacht, cothromaíocht agus athnuachan. Feabhsaíonn a chruth caol sleamhain an eirgeanamaic agus siombalaíonn sé sreabhánacht an uisce ag an am céanna. Tá deilbhíní ciorclach caolchúiseacha ar an lipéad a léiríonn timthriallta athnuachana agus croílár athbheochana an uisce shaibhir mianraí. Déanta as gloine splínte breise ardchaighdeáin, le roghanna tonna turcaise agus glasa, caomhnaíonn an buidéal a ábhar préimhe agus é ag tairiscint aeistéitic mhínithe. Cuireann idirghníomhaíocht na trédhearcachta agus an tsolais béim ar a íonacht, ag cumasc galántacht nua-aimseartha le cumhacht athchóiritheach an dúlra.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh Avoya Pacáistiú Gloine Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Avoya Pacáistiú Gloine ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Avoya Pacáistiú Gloine riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- Toisí & Pacáistiú
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- Clibeanna
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
- Teicneolaíocht Táirgthe
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- Dúshlán Deartha
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- Taighde
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- Inspioráid
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
- Fad an Tionscadail
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- Sreabhadh Oibríochta
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- Baill Foirne
- Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch
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