Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin by Sajad Izadi

Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2025

Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin

by Sajad Izadi

Client: Reza Sweets and Nuts

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin

Téacs Leabhair: Is dearadh pacáistithe é Kolompeh do thaosráin thraidisiúnta Kerman atá líonta le dátaí agus milsithe le síoróip fíonchaor. Tá an bosca déanta as cairtchlár atá brataithe le hábhair bunaithe ar uisce chun an pacáistiú a choinneáil neamhdhíobhálach don chomhshaol. Clúdaíonn maisiúchán na dromchlaí uile, ag taispeáint carachtair spreagtha ag sinsir Kerman, le croiméil fhada agus éadaí maisithe le patrúin Pheirseacha. Tugann na dathanna órga agus beoga clóite le fios go bhfuil ardchaighdeán ann, agus tagraíonn gach dath do bhlas ar leith. Tá na taosráin socraithe istigh ar pháipéar céarach de ghrád bia. Nascann an dearadh ealaín áitiúil leis an margadh nua-aimseartha.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Kolompeh Feidhm Phríomhúil: Pacáistiú Taosráin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimensions & Packaging: Width:224mm Depth:55mm Height:224mm
Tags: Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Research: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Project Duration: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi