Mags Skin Feidhm Phríomha: Branda Díbholaíoch by Gamze Binici

Mags Skin Feidhm Phríomha: Branda Díbholaíoch by Gamze Binici is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2026

Mags Skin Feidhm Phríomha: Branda Díbholaíoch

by Gamze Binici

Client: Gamze Binici

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Mags Skin Feidhm Phríomha: Branda Díbholaíoch

Téacs an Leabhair: Is tionscadal aitheantais bhranda agus pacáistithe é Mags Skin a forbraíodh do dhíbholaíoch nádúrtha atá deartha go sonrach do chraiceann íogair. Tá an branda tógtha timpeall ar mhaignéisiam mar bhonn eiliminteach, a shamhlaítear trí mharc ciorclach spreagtha ag adamh. Scarann dearadh boisce dhá shraith láithreacht an bhranda ó eolas mionsonraithe an táirge, ag treorú úsáideoirí trí eispéireas dí-bhoscála atá soiléir agus dírithe ar mhuinín. Leathnaíonn an buidéal spraeála an cur chuige seo le foirm mhín eirgeanamaíoch agus le bailchríoch uigithe a fheabhsaíonn a mhothú préimhe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Mags Skin Feidhm Phríomha: Branda Díbholaíoch Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mags Skin Feidhm Phríomha: Branda Díbholaíoch ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Mags Skin Feidhm Phríomha: Branda Díbholaíoch riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici