Ankodoki Glóthach Pónairí Milse by Fumiko Okazeri

Ankodoki Glóthach Pónairí Milse by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2026

Ankodoki Glóthach Pónairí Milse

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Ankodoki Glóthach Pónairí Milse

Cruthaíodh an pacáistiú seo don tsraith yokan a sheol déantóir taos pónairí Seapánach a bhfuil cáil fhada bhunaithe air. Cé go gcaomhnaítear luach traidisiúnta an yokan, briseann sé amach ón stíl phacáistithe throm choinbhinsiúnach. Tugann an dearadh nostalgach ach neamhfhoirmiúil teas agus inrochtaineacht, ag teacht go foirfe le blas orgánach simplí na milseán. Mar gheall go gcuirtear fáilte roimhe fiú ag daoine nach bhfuil eolas acu ar wagashi, fuair sé moladh ard agus bhuaigh sé go leor gradam sa tSeapáin agus thar lear araon.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Ankodoki Glóthach Pónairí Milse Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ankodoki Glóthach Pónairí Milse ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Ankodoki Glóthach Pónairí Milse riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.