Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma by Fumiko Okazeri

Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2026

Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma

by Fumiko Okazeri

Client: fodesign Inc.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma

Téacs an Leabhair: As Wakayama na Seapáine a thagann fíon pluma cumhra agus glóthach fíona pluma athnuachana. Bunaithe ar choincheap an mhalartaithe chultúrtha agus na n-imeachtaí atá fréamhaithe sa traidisiún Síneach, cuireann an dearadh íogaireacht ar leith Sheapánach in iúl trí uigeachtaí boga agus léaráidí mín. Nuair a chuirtear an dá bhuidéal taobh le taobh, cruthaíonn siad radharc d'fhear agus de bhean ag bualadh le chéile—gabhtar é sin laistigh de dhearadh an phacáistithe. Mar bhronntanas ón tSeapáin, atá beannaithe le sléibhte maorga, leis an bhfarraige, le gaotha aigéin agus le solas gréine geal, gabhann sé le tionóil aoibhne sa tSín i bhfad i gcéin.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Wakayama Umeshu Series Príomhfheidhm: Fíon Pluma riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensions & Packaging: Width 60 mm x Depth 60 mm x Height 295 mm
Tags: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Production Technology: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Design Challenge: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Research: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiration: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Project Duration: It was exported and sold in Hangzhou, China in November 2022.
Operation Flow: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Image Credits: Illustrator Yuri Mizutani