Iridescent Pacáistithe by Chieh Yu Chiang

Iridescent Pacáistithe by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Iridescent Pacáistithe

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Pacáistithe

Sa tionscadal seo a chomhcheanglaíonn ealaín, stíl mhaireachtála agus cultúr an oirthir agus an iarthair sa phictiúr céanna, úsáideann sé strócanna scuab dúch le dathanna beoga agus ábhair agus modhanna priontála éagsúla. Léiríonn neart na strócanna scuab agus dath an dúch blas tae Taiwanese, dathanna beoga agus scannán glioscarnach na buaicphointí. Scáthanna agus soilse, fíorúlacht agus is é príomhchoincheap an dearaidh seo. Chun íomhá steiréitíopa an chultúir tae a bhriseadh, déanann an pacáiste seo dearcadh agus dearaí nua-aimseartha a úsáid chun é a thabhairt isteach do na glúine éagsúla agus don domhan.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Iridescent Pacáistithe Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Iridescent Pacáistithe ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Iridescent Pacáistithe riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao