Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna by Wen Liu and Kaichen Xie

Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna

by Wen Liu and Kaichen Xie

Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna

Téacs Leabhair: Is dearadh pacáistithe é Akimbo Coffee Beer do dhá bheoir chaife cheardaíochta a cruthaíodh trí chomhpháirtíocht idir branda caife agus grúdlann. Díoltar na beoracha i gcannaí alúmanaim, agus tá an bosca seachtrach 115 milliméadar ar fad, 66 milliméadar ar leithead agus 66 milliméadar ar airde. Tugann léaráid phéinteáilte de láimh agus clófhoireann ath-aimseartha lámhdhéanta carachtar suaimhneach agus úr do na cannaí. Léiríonn an léaráid mascóití an dá bhranda ag surfáil cois farraige. Díríonn an dearadh ar thomhaltóirí óga agus deir sé go soiléir go bhfuil an deoch alcólach.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Akimbo Coffee Beer Feidhm Bhunúsach: Pacáistiú Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensions & Packaging: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tags: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Production Technology: The material of the packaging is an aluminum can.
Design Challenge: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Research: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiration: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Project Duration: The project started in September 2018 and finished in October 2018 Shenzhen.
Operation Flow: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Team Members: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Image Credits: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018