Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Ningxiahong Rock Painting Bronze Script Buidéal Meisciúla le Sunkiss Design Team.
Cré-umhaPacáistíocht· 2020
Ningxiahong Rock Painting Bronze Script Buidéal Meisciúla
Cliant: The Ningxiahong Wolfberry Liquor
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #89802An Dearadh
Maidir le Ningxiahong Rock Painting Bronze Script Buidéal Meisciúla
Is léiriú iad pictiúir carraige de Shléibhte Helan ar chultúr na Síne agus ar oidhreacht chultúrtha cáiliúil Ningxia, agus is as earraí cré-umha an script cré-umha. Dá bhrí sin, comhcheanglaíonn Dearthóir an dá ghné ionadaíocha seo mar shiombailí lárnacha aitheantais chultúrtha i ndearadh pacáiste an bhuidéil, agus déanann siad an táirge seo a chomhtháthú le cultúr traidisiúnta na Síne chun féiniúlacht chultúrtha na dtomhaltóirí ard-deireadh a fheabhsú leis an táirge seo.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh Ningxiahong Rock Painting Bronze Script Buidéal Meisciúla Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ningxiahong Rock Painting Bronze Script Buidéal Meisciúla ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Ningxiahong Rock Painting Bronze Script Buidéal Meisciúla riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
- Toisí & Pacáistiú
- Bottle volume 750ml,high 270mm,the widest diameter 105mm
- Clibeanna
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
- Teicneolaíocht Táirgthe
- The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
- Dúshlán Deartha
- Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
- Taighde
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
- Inspioráid
- The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
- Fad an Tionscadail
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Sreabhadh Oibríochta
- Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
- Baill Foirne
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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