Songhua River Rice Pacáiste Ríse by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2020
Songhua River Rice Pacáiste Ríse
Client: Sourceage
Duais Airgid A' Design Award Winner in Pacáistíocht Category
- 40,601
- Verified Award Winner
- Verify Award Status for #89941
The Design
About Songhua River Rice Pacáiste Ríse
Is táirge ríse ard-deireadh é Songhua River Rice, faoi SOURCEAGE Food Group. Agus féile thraidisiúnta na Síne - Féile an Earraigh ag druidim le chéile, déanann siad dearadh trí tháirge ríse atá pacáistithe go hálainn mar bhronntanais do chustaiméirí bronntanais Fhéile an Earraigh, agus mar sin ní mór don dearadh foriomlán macalla a dhéanamh ar atmaisféar Fhéile Fhéile an Earraigh, ag cur béime ar ghnéithe cultúrtha traidisiúnta na Síne. agus dea-bhrí mhaith.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Songhua River Rice Pacáiste Ríse Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Songhua River Rice Pacáiste Ríse ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Songhua River Rice Pacáiste Ríse a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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