Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille by Wen Liu and Rong Mei

Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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The Design

About Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille

Is éard atá i Xin You Ran Baijiu ná dearadh pacáistithe do bhiotáille Shíneach a eisíodh do bhliain stoidiaca. Cuireann an phríomhíomhá amhairc peannaireacht Shíneach in éineacht le péintéireacht tírdhreacha. Nasctar imlíne dhána na peannaireachta le doimhneacht spásúil agus mionsonraí míne na péintéireachta, sa chaoi go léitear an dá fhoirm ealaíne mar íomhá amháin. Is é Hai, comhartha na muice sa stoidiac Síneach, an téama. Úsáidtear páipéar, criadóireacht agus adhmad le chéile chun carachtar cultúrtha na Síne a chur in iúl. Tá an bosca 180 mm ar fhad, 150 mm ar leithead agus 320 mm ar airde.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Xin You Ran Baijiu Príomhfheidhm: Pacáistiú Biotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.