Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais by Salvita Bingelyte

Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais

by Salvita Bingelyte

Client: Salvita Design

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais

Is éard atá i dTacar Bronntanais na Saoire ná dearadh pacáistíochta do bhailiúchán bronntanas saoire is féidir a chaitheamh. Tá barra seacláide 80 g, pacáiste luibhthae 40 g, próca 200 g de mhil nádúrtha agus coinneal chumhraithe cainéil 140 g sa tacar. Tá na léaráidí spreagtha ag Zemyna, bandia talún na Liotuáine, atá léirithe anseo mar fhíor nua-aimseartha ag caitheamh bróg reatha agus cluasán. Cuireann gruaig fhada bhán an bhandia sneachta agus íomhánna coitianta féiltiúla i gcuimhne dúinn. Léiríonn pailéad dathanna nádúrtha, réidh na comhábhair. Úsáidtear priontáil fhritháireamh, solúbthagrafaíocht agus priontáil dhigiteach.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Holiday Gift Set Príomhfheidhm: Pacáistíocht do Thacar Bronntanais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)