Moutai Pacáistíocht Bhiotáille by Yu Kai Liu

Moutai Pacáistíocht Bhiotáille by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Pacaidh Competition Category.

UmhaPacadh· 2020

Moutai Pacáistíocht Bhiotáille

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Duais Umha A' Design Award Winner in Pacadh Category

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The Design

About Moutai Pacáistíocht Bhiotáille

Is éard atá i Moutai ná dearadh pacáistíochta do bhiotáille baijiu Síneach. Is é an bosca an chéad cheann a chuireann prionsabal an phatrúin athraithigh chárta-tharraingthe i bhfeidhm ar struchtúr pacáistíochta. Nuair a tharraingítear cárta, athraíonn an léaráid chlóite, ag nochtadh na dá ainmhí dhéag den Stoidiaca Síneach agus figiúirí miotaseolaíocha atá cruinnithe le chéile do fhéasta i mBaile Maotai. Tagraíonn na léaráidí do chultúr traditiúnta agus aeistéitic thraidisiúnta na Síne. Tá an buidéal déanta le teicneolaíocht chéirmeach. Úsáidtear páipéar tríthoiseach clómhaisithe ag teocht íseal chun na patrúin a choimeád dílis. Tomhaiseann an bosca 140 faoi 125 faoi 300 milliméadar.

The Recognition

About the Duais Umha A' Design Award

Tha Moutai Pacáistíocht Bhiotáille air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Moutai Pacáistíocht Bhiotáille na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Moutai Pacáistíocht Bhiotáille a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun