Tanaka 1789 X Chartier Sake Blend 001 Pacáistíocht Buidéil Sáicí by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.
AirgeadPacadh· 2021
Tanaka 1789 X Chartier Sake Blend 001 Pacáistíocht Buidéil Sáicí
Client: Tanaka 1789 X Chartier
Duais Airgid A' Design Award Winner in Pacadh Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 Pacáistíocht Buidéil Sáicí
Is é Tanaka 1789 X Chartier Sake Blend 001 an phacáistíocht do shraith de mheascáin sáicí. Iompraíonn an lipéad patrún greille dubh ar dhubh atá spreagtha ag ballaí Ghrúdlann Tanaka, sampla d'ailtireacht Kura ó thréimhse Edo. Priontáiltear an ghreille mar vearnaisí timpeall an bhuidéil agus déantar í a shórtáil ina sraith heicseagán, siombail den eolaíocht aramatach. Úsáidtear dubh agus bán toisc go bhfuil na dathanna seo ag an dá bhranda, agus coimeádtar buidéil dhubha do sháicí den scoth. Táthar tar éis an dá ainm a nascadh i bpatrún crosach tríd an litir A a roinntear eatarthu.
The Recognition
About the Duais Airgid A' Design Award
Tha Tanaka 1789 X Chartier Sake Blend 001 Pacáistíocht Buidéil Sáicí air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tanaka 1789 X Chartier Sake Blend 001 Pacáistíocht Buidéil Sáicí na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tanaka 1789 X Chartier Sake Blend 001 Pacáistíocht Buidéil Sáicí na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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